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Jackson Woman Takes Home First
"Ms Dr. Miracle's' Title"
On June 7th, Dr. Miracle's "Bad Hair Day" regional winners met in New York City to vie for the national "Bad Hair Day" crown, and to win the honor of becoming Dr. Miracle's next print advertising model.
LaKeisha Alexander 25, a phlebotomist from Jackson, Mississippi became the first woman to take home the coveted title of "Ms Dr. Miracle's". She will be the new face of Dr. Miracle's next print ad campaign. LaKeisha joined 10 other regional "Bad Hair Day" winners to compete for the title in New York city after undergoing dramatic transformations. Regional winners hailed from from Philadelphia, New York, Chicago, Baltimore, Washington D.C., Columbia, Charlotte, Memphis, Atlanta, and Birmingham. Each woman was treated to two days of beauty makeovers by celebrity stylist Eric Bland, and make-up artist Daniel Green, before revealing their "new look" before a panel of celebrity judges and an anxious audience at the Marriott Marquis Hotel.
In addition to being judged for their remarkable makeovers, each lady was asked questions (a la Miss America) to determine her personality and self-confidence. Before and after photos were shown on a large screen, as each contestant came forward. While LaKeishia won the crown, all the contest participants returned to their hometowns feeling like winners after receiving their makeovers and being treated to horse drawn carriage rides, a tour of the Big Apple, and a special luncheon at the famed Boathouse Restaurant in Central Park.
Students Team Up
With Popular Ethnic Hair Care
Company
Four teams of aspiring New York Teens took advantage of a real opportunity to become designers and presenters. They each revealed their ideas for the "new look" of the Dr. Miracle's on-air personality/spokesperson, models, and Trauma Team. Since minorities are vastly under-represented in the design fields, Sweat Equity Enterprises (SEE) created an innovative new non-profit learning program in which underserved New York City teens gain professional design and entrepreneurship training to prepare them for college and a career.
SEE's mission is to empower young people to shift from the role of consumer to producer of the goods and media that drive our culture. SEE is made possible by lifestyle designer and venture philanthropist Marc Ecko.
Dr. Miracle's Partners with
Girl Talk Foundation Prom Event
Kathleen Johnson's presentation at the Girl Talk Foundation Prom Project was definitely a hit. Her talk to the girls on "healthy hair" was fabulous. The girls were captured by Kathleen's down-to-earth warmth and her smart advice. Volunteers are still talking about her presentation. Several girls commented, "Dr. Miracle's being there really meant a lot to us".
Over 200 prom dresses were collected for the
seniors, and dresses are still coming in. Each of
the 103 girls were able to walk away feeling
better about themselves, and Dr. Miracle's helped
play a role in that!
Dr. Miracle's looks forward
to a continued relationship with "Girl Talk".
We strongly believe in and support their mission
of helping foster positive self-esteem,
spiritual health, character, and respect in young
girls ages 11 - 16.
Brooklyn Bureau Business Advisory Council
Presents BBC Vendor Award to Dr.
Miracle's
Vice President Ollie Johnson
At their 6th Annual Employers Awards Breakfast, the Brooklyn Bureau's Business Advisory Council (BAC) honored Dr. Miracle's as one of 12 firms that hire workers with disabilities. Dr. Miracle's is one of the firms who helps the BAC provide disabled workers with jobs to help them focus and feel valuable to themselves and society.
Dr. Miracle's takes it's "Bad Hair Day" competition to Nassau giving Bahamian women a chance to to be our national ad campaign model for 2007. The contest was held August 26th at the Town Centre Mall.
as they come to the rescue with sampling in your neighborhood.
The Dr. Miracle's "Hair Trauma Team" began their nationwide quest to put an end to bad hair days on the streets of Brooklyn, NY, kicking off a multi-city tour across the country to introduce Dr. Miracle's revolutionary multicultural hair care line. Dr. Miracle's "Hair Trauma Team" dressed in surgical scrubs to let consumers know the medicinal properties in Dr. Miracle's Thermalceutical™ complex. The specially developed formula contains antioxidants, amino acids, proteins and anti-inflammatories (such as clove oil and menthol). Dr. Miracle's "Feel It" formula goes beyond simply conditioning the hair, to stimulating the growth of strong, healthy hair while eliminating itching and scalp irritation. Drawing crowds wherever they go, 'The Trauma Team' hands out samples and introduces consumers to Dr. Miracle's innovative 'Feel It' formula products .
Sophisticates Black Hair magazine announces winners for the Dr. Miracle's contest.
Hundreds of Chicago women came out for the Dr. Miracles Bad Hair Day event. Contest winner Nicole Winter showed her winning hair to the judges. Sophisticates Black Hair magazine was proud sponsor of the event in coordination with Dr. Miracle's. The event celebrated Dr. Miracle's launch of it's new Thermaceutical™ Intensive Relaxer System, by giving the product away to the first 1,000 women who entered the contest.
PROMOTIONS