Founded in 2004, Dr. Miracle’s was the brainchild of Brian Marks, Ollie Johnson and Richard Lombardi. Recognizing a void in ethnic hair care, the brand was launched and quickly gained momentum. Their quick notoriety was partially due to word of mouth and their small family business philosophy and partly because of the groundbreaking marketing tactics. Ollie and Brian headed a grassroots marketing strategy with their “touching hands” policy. Employing family members, including Ollie’s wife, Kathleen Johnson (who later filled the role of Brand Educator), handed out product samples at street fairs, conventions and other public and private venues.
Pioneers in the notion that African American, Multi-cultural and Hispanic women can all achieve shiny, manageable, healthy hair, Dr. Miracle’s created exclusive formulas rich in vitamins, essential oils and the notable “Feel it” formula. It wasn’t long before Dr. Miracle’s became a prominent competitor in the ethnic hair care sector, with top sellers like, Thermalceutical Intensive No-Lye Relaxer, Hot Gro Hair & Scalp Treatment, Deep Conditioning Packets and Anti- Breakage Strengthening Creme. Consumers loved the “Feel it” formula and the affordable price points. To date, Dr. Miracle’s boasts a wide selection of over 25 products and is committed to providing consumers with new items each year for healthy hair.